09:16
Diamonds are one of the few products that
Honestly cannot be ‘branded.’ even though
There are extraordinary cuts, specific grades, and
One-of-a-kind values placed on every and each
Diamond in life, no diamond is any
Unique brand – just as gold isn't always a selected
Emblem.
Branding is honestly based totally on who owns the
Diamond. For instance, if debeers owns the
Diamond, it's far a debeers diamond – however it's far
Nonetheless only a diamond. If the diamond changed into cut by means of
A particular widely known cutter, then it might be
Branded in that manner as well – however it usually
Isn’t. It's far still branded primarily based on who owns it
On the time. So essentially, whilst it comes down
To it – diamond brands suggest honestly
Not anything in any respect.
Do no longer permit a jeweler to attempt to talk you into
Paying an exorbitant charge on a diamond
Because it's far a selected logo. That is a chunk
Of trickery utilized by unscrupulous jewelers
Once they know that they are dealing with
Folks who don’t recognize an awful lot approximately
Diamonds. Understand that diamonds are
Now not clearly branded – unless mother nature
Has her own emblem!
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